Helping a community college understand migration patterns
Providing a comprehensive strategy for targeting outreach, engagement, and recruitment

Wake Technical Community College (Wake Tech) serves the students of Wake County and surrounding areas. Leaders at Wake Tech wanted to better understand the rapid growth and migration patterns in the region that would help them plan for future recruitment and enrollment at Wake Tech.
We used data from a variety of sources – the U.S. Census Bureau’s American Community Survey, U.S. Census Bureau population estimates, U.S. Census Bureau commuting data (LODES), student data from the NC Department of Public Instruction, NC Community College System (NCCCS) data, and custom-developed population projections from a larger NCCCS-system project — to evaluate the landscape of Wake County, how it is changing, and what this means in terms of opportunities for Wake Tech. Our report included a variety of maps and data visualizations to help Wake Tech leaders understand and apply the population estimates.
The client requested that the material be presented in a series of memos. The three memos provided:
The three memos provided Wake Tech with a comprehensive and proactive strategy for targeting outreach, engagement, and recruitment and identified potential opportunities for development and recruitment.
Wake Tech Community College
To identify demographic patterns to help Wake Tech with enrollment and recruitment
The 2022 Population Estimates show that the population of North Carolina grew by 1.3% between July 1st 2021 and July 1st 2022. Among North Carolina’s 100 counties, 74 experienced population growth. The majority of counties grew from people moving in…
The U.S. Census Bureau released their 2022 population estimates for municipalities earlier this month. Here’s what the new data tell us about how North Carolina’s cities and towns have changed in the past year. Greensboro passes 300K residents On July…
Dr. Michael Cline is the state demographer for North Carolina at the Office of State Budget and Management and has given us permission to re-post his content here. On May 25, 2023, the US Census Bureau published the Demographic Profile…
Your support is critical to our mission of measuring, understanding, and predicting population change and its impact. Donate to Carolina Demography today.