Helping a community college understand migration patterns
Providing a comprehensive strategy for targeting outreach, engagement, and recruitment
Wake Technical Community College (Wake Tech) serves the students of Wake County and surrounding areas. Leaders at Wake Tech wanted to better understand the rapid growth and migration patterns in the region that would help them plan for future recruitment and enrollment at Wake Tech.
We used data from a variety of sources – the U.S. Census Bureau’s American Community Survey, U.S. Census Bureau population estimates, U.S. Census Bureau commuting data (LODES), student data from the NC Department of Public Instruction, NC Community College System (NCCCS) data, and custom-developed population projections from a larger NCCCS-system project — to evaluate the landscape of Wake County, how it is changing, and what this means in terms of opportunities for Wake Tech. Our report included a variety of maps and data visualizations to help Wake Tech leaders understand and apply the population estimates.
The client requested that the material be presented in a series of memos. The three memos provided:
The three memos provided Wake Tech with a comprehensive and proactive strategy for targeting outreach, engagement, and recruitment and identified potential opportunities for development and recruitment.
Wake Tech Community College
To identify demographic patterns to help Wake Tech with enrollment and recruitment
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