The Research Triangle Regional Partnership is an economic development organization that works with 12 core counties located in Central North Carolina. The organization serves as a connector between businesses looking to expand or relocate in the Triangle and the economic development offices, government agencies, and business organizations that can help fuel their growth.
They approached Carolina Demography in 2020 with an ask: Could we build a databook for them to use in two ways:
We began by reviewing their data needs, along with the platforms and audiences they wished to reach. We then collected data from a variety of sources that would help their members and staff better understand:
In addition to developing a databook, we created a one-page handout to distribute to guests at their annual conference. The material is now being used to promote and plan business development in their 12-county region.
Research Triangle Regional Partnership
To create source material for RTRP’s Statue of the Region event and ongoing member needs
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